Metamorphosis in the gun media
One Year (12 issues)
$45.00 Two Years (24 issues
We've got some bad news, and some good news. It's all about
First, the bad news! The final issue of Gun Week will be dated
Dec. 1, 2011 and will be a double issue. With the publication
and mailing of the December issue of Gun Week, a unique and important
45-year adventure in publishing for the firearms community will
come to an end.
But now some good news!
The legacy and purposes of Gun Week, launched in 1966 to provide
reliable, independent weekly news for the entire family of firearms
owners, firearms civil rights activists and the gun industry
will live on in multiple forms. The vital information so necessary
to preserving and expanding the right to keep and bear arms that
always has been a Gun Week tradition will continue, but it will
take new shapes that are sustainable in a changing media world.
Before I report on how that tradition will continue, and what
it means to our subscribers, let me recap some ancient and recent
history. Gun Week has been a labor of love and individual dedication
throughout its history, but it never has been a money-maker for
any of its three publishing companies.
Production costs have always been escalating, especially postage.
It has gotten to the point where the cost of mailing each issue
is about twice the cost of producing it. In the current economic
climate, a major increase in subscription prices seems out of
order as an alternative.
Some readers will remember that Gun Week frequency had to be
cut from a weekly in January 1996 to three times a month, and
then to twice a month in January 2007. The relentless increase
in the cost of postage and necessary increases in subscription
prices were not the only threat to the publication. The advent
of the Internet and free access to news and commentary changed
the reading habits of a nation and divided us between those who
still like to hold the written page, reading and referring back
to it. Others, mostly younger generations, want to access information
in capsulized form instantly at the click of a button-seemingly
The trustees of the Second Amendment Foundation see no reason
to be wasteful with the donations of our supporters in order
to prop up a news vehicle that could no longer live up to the
name of a weekly, or even a bi-weekly. A more vigorous legal
action agenda in defense of the Second Amendment seems a wiser
So here is what will happen. The Second Amendment Foundation
will create a new monthly magazine called TheGunMag.com, and
a new website of the same name, simultaneously in January 2012.
However, the content will not be exactly the same.
Subscribers should receive their first print copy of TheGunMag.com
by mail in late December.
This dual medium approach will enable us to continue to publish
and deliver all of the news in a monthly format, under production
deadlines that are much shorter and speedier than all other monthly
gun magazines, while returning to an abbreviated but weekly news
update on the Internet through TheGunMag.com site.
TheGunMag.com print and online editions will continue to deliver
the news as fast as both processes will allow. The monthly print
edition will include most of the same news, features and writers
you relied on Gun Week to deliver. However, TheGunMag.com website
will enable us to be more up to date on the news side, with news
reports summarized by the week and posted weekly in abbreviated
form. Not all content will be the same.
TheGunMag.com will receive a new launch treatment for wider newsstand
sales at the single copy rate of $3.95 US ($5.95 in Canada),
with subscription prices of $25 for one year (12 issues), and
$45 for two years (24 issues).
The Second Amendment Foundation remains committed to fulfilling
its mission as an informational and educational resource for
gunowners while pursuing an accelerated program of legal action
for all gunowners' rights.
We would not be able close out the colorful history of the gallant
Gun Week, without expressing our thanks to our loyal subscribers
and to our advertisers.
I invite you to join us as a subscriber to the monthly TheGunMag.com
Joseph P. Tartaro
President, Second Amendment Foundation
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